Welcome to Magical Kitchen aka Cooking Art (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, and share information when you visit magicalkitchen.it (the “Website”), including in connection with advertising partners and advertising technology providers that help us display ads and measure performance.
If you do not agree with this policy, please do not use the Website.
1) Who We Are (Data Controller)
For the purposes of the EU General Data Protection Regulation (“GDPR”), Magical Kitchen aka Cooking Art is the controller of personal data processed through this Website.
Contact: Please use our Contact Page on magicalkitchen.it.
2) Information We Collect
a) Information collected automatically
When you browse the Website, we may collect technical and usage data such as:
- IP address (and approximate location derived from it)
- Browser type, device type, operating system
- Pages viewed, time spent, referring/exit pages
- Approximate geolocation (country/city level)
- Performance and security data (e.g., error logs)
This data is used for website functionality, security, analytics, and advertising delivery/measurement. Where possible, it is aggregated or pseudonymized.
b) Information you voluntarily provide
If you contact us via our contact form, you may provide:
- Name
- Email address
- Message content
We use this information only to respond to your inquiry.
c) Advertising and third-party data collection
We display ads on the Website. Advertising partners, ad networks, and advertising technology providers (for example: programmatic ad exchanges, supply-side platforms, demand partners, measurement providers, and fraud-prevention vendors) may collect information using cookies, pixels, SDKs, and similar technologies, such as:
- Browser/device information
- Pages visited and interactions
- Approximate location
- Ads shown, frequency, and ad interactions
This helps deliver ads, limit repeat ads, measure performance, and prevent fraud. We do not control third-party tracking technologies; their practices are governed by their own privacy policies.
3) Legal Bases for Processing (GDPR)
We process personal data under the following legal bases:
- Consent (e.g., non-essential cookies/advertising cookies where required; contact form submissions)
- Legitimate interests (e.g., securing the Website, preventing fraud, measuring performance, improving the Website and ad experience)
- Legal obligation (e.g., compliance, security, and recordkeeping where required)
Where consent is the legal basis, you can withdraw it at any time (see Section 6).
4) How We Use Information
We use information to:
- Respond to messages sent via the contact form
- Operate, maintain, secure, and improve the Website
- Understand audience and performance (analytics and aggregated reporting)
- Serve, measure, and optimize advertising
- Detect and prevent fraud, abuse, and security incidents
We do not sell your personal data.
5) Cookies, Consent, and Similar Technologies
What are cookies?
Cookies are small files stored on your device. We and our partners may also use pixels/web beacons, SDKs, and local storage.
How we use cookies/technologies
They may be used to:
- Enable core site functions and security
- Remember preferences (where applicable)
- Analyze traffic and performance
- Support advertising delivery and reporting
- (If you consent where required) provide personalized ads
Your choices (EEA/UK/Switzerland)
If you visit from the European Economic Area (EEA), the United Kingdom, or Switzerland, you will be shown a consent banner that allows you to Accept, Reject, or Manage non-essential cookies and advertising/measurement choices.
You can change your choices at any time via a “Privacy Settings / Cookie Settings” link in the Website footer.
(If you don’t currently have this link, you should add it.)
Browser controls
You can also control cookies via your browser settings. Disabling cookies may affect Website functionality.
6) Advertising Partners
How ad serving works
We use third-party advertising partners and vendors to display ads on the Website. Depending on how ads are delivered, these third parties may place and read cookies (or use similar identifiers) and/or use IP addresses and device information to:
- Serve ads on this Website
- Measure ad performance (aggregated reporting)
- Limit frequency (how often you see an ad)
- Detect invalid traffic and fraud
- Support contextual ads and, where permitted, interest-based advertising
Personalized vs non-personalized ads
Depending on your location and your choices:
- If you consent where required, ads may be personalized based on your activity (within and/or across websites/apps, depending on the vendor and your settings).
- If you do not consent, you may still see non-personalized/contextual ads and limited processing for measurement, security, and fraud prevention where permitted by law.
Opt-out / controls
You can manage your advertising and cookie choices using:
- Our consent banner and footer Privacy/Cookie Settings link (where available)
- Your browser settings (cookie controls)
- Industry opt-out tools (availability varies by region and vendor), such as:
- YourOnlineChoices (EU/UK)
- DAA / NAI tools (primarily US)
(Note: not all vendors participate in every industry tool, and opt-outs may rely on cookies, meaning they can be lost if you clear cookies.)
7) Consent Management Platform (CMP) and Frameworks
For visitors in the EEA/UK/Switzerland, we use a consent mechanism designed to record and communicate your preferences to advertising partners. Where applicable, this may use the IAB Transparency & Consent Framework (TCF) so vendors can respect your choices.
8) Sharing of Information
We may share information with:
- Service providers who operate the Website (hosting, security, analytics)
- Advertising partners and ad tech providers (to serve/measure ads and prevent fraud)
- Authorities if required by law or to protect rights and safety
We share only what is necessary for these purposes.
9) International Transfers
Some partners and service providers may process data outside the EEA/UK. Where required, transfers are safeguarded using appropriate legal mechanisms (such as Standard Contractual Clauses) and vendor commitments.
10) Data Retention
We retain personal data only as long as necessary:
- Contact form messages: kept only as long as needed to respond and resolve the inquiry
- Technical/security logs: retained for security and operational purposes
- Advertising/analytics data: retained according to our partners’ settings and legal requirements
11) Your Rights Under GDPR (EEA/UK)
If you are in the EEA/UK, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion
- Restrict or object to processing
- Withdraw consent (where processing is based on consent)
- Data portability
- Lodge a complaint with a supervisory authority
To exercise rights, please contact us via our Contact Page.
12) Data Security
We use reasonable technical and organizational measures to protect data. No online service is 100% secure; however, we work to reduce risk of unauthorized access, alteration, or loss.
13) External Links
The Website may link to third-party sites. We are not responsible for their content or privacy practices. Please review their policies.
14) Children’s Privacy
This Website is not intended for children under 16, and we do not knowingly collect personal data from children.
15) Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.
13. Contact Us
For any questions regarding this Privacy Policy, data handling, or GDPR rights, please contact us via our Contact Page on magicalkitchen.it.